Wedding Brand: Quilt Patterns, Kaleidoscope of Color & Key Largo
LOVE IN TECHNICOLOR
Sydney and Beaux’s big day put the vibe in vibrant. For our florist bride and her fiancé, color and a cohesive event identity were the (Florida) keys to their wedding stationery. So, Cheree Berry Paper & Design brought all things bright and branded, crafting a collection of visuals that captured this couple’s zest for joy and hooked guests from the get-go.
TAKE ME TO FLORIDA!
The save the date booklet we designed doubled as an Assouline-esque travel editorial. Both a work of art and a reference work, this marriage hype mail gave guests a glimpse of the venue amenities and packing necessities as well as travel and accommodations information. Forget the fridge – this save the date earned prime coffee table placement!
We drove the destination home with the details – multicolor ribbon binding with beads, a wavy die-cut cover and a surprise snorkel mask monogram shouted big day vacay. And don’t forget Gumbo – the couple’s pooch made a cool cameo, getting everyone in the pawty mood.
Our visuals for S+B were the stuff of branding dreams. A system of beachy monograms and marks, a custom quilt motif, starbursts and squiggly shapes tied the designs together across print and digital touchpoints.
DESIGN THE RAINBOW
Selected for inclusion in the St. Louis AIGA Design Show 27, our wedding invitation was 100% pure stationery serotonin. Hits of hot pink and orange foil, a custom acrylic charm, a four-color beveled edge as refreshing as a pack of popsicles – we pulled out all the personalized stops to take this mailer over the top.
*INSERT JAW-DROPPING DETAILS HERE*
We tailored each event insert to its own theme with unique finishing touches. The die-cut cards for the Be-Fore the Big Day Golf Tourney and the Love-All Tennis Clinic sported textured papers, while a cocktail umbrella garnished the Blood Mary Farewell Brunch card.
I showed my vision board to CBP, and they created the most iconic wedding brand I have ever seen! I cried when I first opened the email with my save the date drafts! From then on out, every detail of my wedding was above and beyond. I have so many good things to say about working with the CBP dream team – it was a match made in heaven!
Sydney Hebert
ON BRAND ON LOCATION
Extending branding to guest experience and ancillary events is a CBP trademark. From welcome boxes, to golf carts to tennis courts, our work could be spotted all over Ocean Reef Club all weekend long.
CUE THE CONFETTI
The only thing that rained on S+B’s parade was a shower of rainbow confetti at the wedding celebration, where our creativity came full circle. A beaded bracelet escort display, menus bedecked with multicolor ribbons and the custom quilt pattern dance floor carried the branding through to the happy ending.
CREDITS
Planning: ANDI Soirées
Photography: Erika Delgado
Florals & Décor: Parrish Designs
Videography: PS Photography and Films
Venue: Ocean Reef Club
Hair & Makeup: Daniela Gozlan
Entertainment: The Social, AAMusicians
