Wedding Brand: Quilt Patterns, Kaleidoscope of Color & Key Largo
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LOVE IN TECHNICOLOR
Sydney and Beaux’s big day put the vibe in vibrant. For our florist bride and her fiancé, color and a cohesive event identity were the (Florida) keys to their wedding stationery. So, Cheree Berry Paper & Design brought all things bright and branded, crafting a collection of visuals that captured this couple’s zest for joy and hooked guests from the get-go.
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TAKE ME TO FLORIDA!
The save the date booklet we designed doubled as an Assouline-esque travel editorial. Both a work of art and a reference work, this marriage hype mail gave guests a glimpse of the venue amenities and packing necessities as well as travel and accommodations information. Forget the fridge – this save the date earned prime coffee table placement!
We drove the destination home with the details – multicolor ribbon binding with beads, a wavy die-cut cover and a surprise snorkel mask monogram shouted big day vacay. And don’t forget Gumbo – the couple’s pooch made a cool cameo, getting everyone in the pawty mood.
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Our visuals for S+B were the stuff of branding dreams. A system of beachy monograms and marks, a custom quilt motif, starbursts and squiggly shapes tied the designs together across print and digital touchpoints.
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DESIGN THE RAINBOW
Selected for inclusion in the St. Louis AIGA Design Show 27, our wedding invitation was 100% pure stationery serotonin. Hits of hot pink and orange foil, a custom acrylic charm, a four-color beveled edge as refreshing as a pack of popsicles – we pulled out all the personalized stops to take this mailer over the top.
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*INSERT JAW-DROPPING DETAILS HERE*
We tailored each event insert to its own theme with unique finishing touches. The die-cut cards for the Be-Fore the Big Day Golf Tourney and the Love-All Tennis Clinic sported textured papers, while a cocktail umbrella garnished the Blood Mary Farewell Brunch card.
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I showed my vision board to CBP, and they created the most iconic wedding brand I have ever seen! I cried when I first opened the email with my save the date drafts! From then on out, every detail of my wedding was above and beyond. I have so many good things to say about working with the CBP dream team – it was a match made in heaven!
Sydney Hebert
ON BRAND ON LOCATION
Extending branding to guest experience and ancillary events is a CBP trademark. From welcome boxes, to golf carts to tennis courts, our work could be spotted all over Ocean Reef Club all weekend long.
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CUE THE CONFETTI
The only thing that rained on S+B’s parade was a shower of rainbow confetti at the wedding celebration, where our creativity came full circle. A beaded bracelet escort display, menus bedecked with multicolor ribbons and the custom quilt pattern dance floor carried the branding through to the happy ending.
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CREDITS
Planning: ANDI Soirées
Photography: Erika Delgado
Florals & Décor: Parrish Designs
Videography: PS Photography and Films
Venue: Ocean Reef Club
Hair & Makeup: Daniela Gozlan
Entertainment: The Social, AAMusicians