SEA ISLAND IS FOR LOVEBIRDS!
Brooke and Nils’ decision on where to say, “I do” was a sentimental one. Guided by a shared affection for the coastal community that framed some of the bride’s fondest memories, they envisioned their wedding as a celebration both on and of Sea Island. To help bring a new wave of sophisticated Southern charm to an old-world institution, these lovebirds called on Cheree Berry Paper & Design and let our imagination and innovation take flight.
COASTALCORE
An initial monogram served as an anchoring mark throughout the visuals as well as an introduction to our script-serif typeface system. We applied the monogram consistently but judiciously across the visuals in tandem with a supporting mascot – a pair of lovebirds. These iconic resident parrots of Sea Island, known for mating for life, sported a plumage of colors reflective of our summery palette. The mix of greens, peachy corals, dusty pinks and pops of raspberry were as refreshing as a scoop of rainbow sherbet on a hot August day. And what’s an homage to the Golden Isles without a few splashes of gold?
Juxtaposing motifs and materiality firmly grounded the branding on the shores of Sea Island. Custom watercolor illustrations lent a softness to the sharper geometric patterning, while elevated printing methods such as letterpress and blind debossing added a polish to the raw coastal feel of linen.
SAVE THE DATE MARKS THE SPOT
Peeling back each layer of our printed save the date, guests narrowed in on the destination at the heart of Brooke and Nils’ celebration. The sage green envelope lined with linen whispered of shorelines covered in grassy dunes, while the vellum wrap – secured by a compass rose wax seal – further oriented to the location with its custom watercolor illustrations of Sea Island landmarks. Ending with a custom map on the back of the classic card, our design ensured all guests found their bearings for the big day.
CREATIVITY CAN’T BE CAGED
To infuse some freshness into the couple’s refined coastal sensibility, we folded a medley of interactive formats and easter eggs into their printed invitation. The die-cut wrap’s fully linen interior provided a neutral backdrop to the green letterpress invitation resting inside – it was business in the front and a blind deboss party in the back.
The understated unexpected touches continued with a die-cut events folio fastened via gold hardware and draped in Spanish moss imagery, a consummate Lowcountry symbol that also foreshadowed the ceremony setting. Modeled after the birdcage that lives at Sea Island’s Solarium, our favorite insert card employed a peek-a-boo door to reveal reception party details…and our feathered friends!
P.S. Look closely at the birdcage, and you’ll notice that its Spanish Colonial-style canopy inspired the architectural edge of both the wrap and the folio pocket.
A SINGULAR CELEBRATION TAKES SHAPE
The weekend itself was coastal elegance personified. We relied on a continuance of color, materiality and shape to create day-of paperie that enhanced Sea Island’s natural beauty rather than distract from it. Escort cards sprouted from floral arrangements while circular menus melted into place settings, effortlessly blending with – but not disappearing from – the sublime event design.
CREDITS
Event Planning: Pineapple Productions
Event Photography: Eric Kelley
Video: Gooden Cinema
Florals: The Vine
Venue: Sea Island
Hair + Makeup: Caitlyn Meyer
Lighting + Audio: Technical Event Company
Music + Entertainment: Steel Toe Stiletto, Music by Pegge
Calligraphy: Laura Hooper