Wedding Brand: Starbursts, Splashes of Citrus and The Sunshine State
A BRIGHT, SUNSHINY BIG DAY
Love and happiness were the order of Maddie and J’s big day in Florida. But long before guests flew south for their winter wedding, Cheree Berry Paper & Design embarked on designing an event identity as warmly inviting as this couple. Drenched in bright hues, bold graphics and bursts of personalization, our wedding stationery was sunshine itself.
NOT YOUR AVERAGE WEDDING WEBSITE
The event’s sunny disposition first radiated through screens with a digital save the date and wedding website. Anchored by soft yet highly saturated watercolor collages, grass cloth backdrops and loose hand lettering, the initial digital touchpoints enabled guests to soak up that feel-good vitamin D without any of the UV.
ORANGE YOU OBSESSED WITH THIS WEDDING INVITE?!
Citrus-shaped insert cards, copper foil-stamping, orange beveled edges and borders, wavy belly bands, a postcard-style reply set – every detail of our wedding invitation for M+J suite packed a tropical punch zestier than fresh-squeezed OJ.
The painterly handwritten script – courtesy of CBP resident letterer Carmi Podwojski and her trusty Towbow brush pen – featured in nearly every piece, not only weaving a visual through-line across the suite, but also a lending an authenticity to the visual aesthetic.
CEREMONY STANDOUTS
The petite wedding program booklet, bound by an ombre assortment of blue satin ribbons, echoed the breathtaking seaside seating design. But programs weren’t the only place we pulled visual hallmarks into the wedding ceremony. The couple’s ketubah and custom yarmulkes bore the same tropical illustrations we introduced at the communication onset, creating cohesion through tradition.
PUTTING THE “TEE” IN PARTY
UnFOREgettable, that’s what this cocktail hour was! Competitive spirits were flowing as Maddie and J invited guests to partake in a personalized game of putt-putt that followed the course of their love story, from Bumble beginnings to Jupiter happy endings and beyond. Our quippy scorecards and mini pencils, plus the golf balls emblazoned with their monogram, topped off this customized, caddy-chic experience.
COLOR PALETTE CLEANSER
A coastal-modern reception design inspired by the family home’s interiors served as a sensory rejuvenator, segueing between the more dramatic displays of color at the cocktail hour and after party. Our mother-of-pearl menus and table numbers blended seamlessly with the neutral seating vignettes and contemporary centerpieces. But the placecards’ handwritten quality, combined with the cocktail napkins and guest towels’ soft scalloped edges, maintained the continuity across spaces.
CREDITS
Planning and design: Marcy Blum Events
Photography: Allan Zepeda Photography
Design, Production + Florals: Renny & Reed
Catering: Creative Edge Parties
Tableware: Maison de Carine
Lighting Design: Scott Davis Lighting Design
Lighting: Frost Florida
Tent: Eventstar
Entertainment: On the Move
Video: Storybox Cinema
