Back

Chelsea and Amile

01.27.24

Wedding Brand: Martha’s Vineyard, Meaningful Motifs & Fashion-Forward Material

A Merry-Tale at Ferrylawn

Though Chelsea and Amile’s story spanned years, states and oceans, the decision to marry on Martha’s Vineyard was as sure as their love for one another. But before they exchanged vows on an idyllic August afternoon at Ferrylawn, the bride’s family’s home, Cheree Berry Paper & Design embarked on creating a visual brand as purposeful and polished as this pair of college sweethearts.

Delivering clear, sincere messaging in the year ahead of their wedding was paramount to the pair. So, together with their team of veteran planners at Rafanelli Events, we crafted an intentional communication strategy for both digital and print touchpoints. Whether the initial digital save the date or the digital call to book accommodations, each piece contributed to an enjoyably effortless guest experience.

LOVE AT FIRST WEBSITE

The wedding website we designed and developed for C+A served as the big day’s digital hub. In addition to sharing in-depth information about the itinerary, travel, accommodations and weekend event attire, the wedding website also reflected on the couple’s deeply rooted connection to the Island and their decade-long relationship. Even the domain name, dukedowntheaisle.com, nodded to their Blue Devil beginnings.

Having communicated digitally up until this point, we pulled out all the sensational stops for the printed wedding invitation. Blind embossing, ombre letterpress, a die-cut lattice pocket, petite jubilee pendant, mother of pearl-esque lava paper and iridescent foil stamping – this boxvelope offered layer after sublime layer of drumroll moments.

My invitation is beyond anything I could’ve every dreamed of and it brought so many of my guests joy. A heartfelt thank you for all the hard work, it was an incredible success.

Chelsea Grain Jefferson

DESIGNED TO THE NINES

Can we hear a little commotion for the dress guide?! We did more than tell guests what to wear for the weekend’s events – we showed them via custom watercolor fashion illustrations. With less traditional, more thematic wedding attire directives like “modern country club” and “Vineyard black tie,” this little lookbook (and its sister moodboards on the wedding website) ensured guests translated the dress codes with complete confidence and zero confusion.

Our day-of collateral drew a visible visual line from the warm shades and symbolic shapes introduced in the wedding invitation suite to the breathtaking event design.

DREAM SCHEMES

For the al fresco ceremony, we tied into the softer monochromatic palette with quatrefoil-shaped escort cards tied onto fans, while we complemented the bolder reception décor with personalized die-cut dinner menus featuring contrasting teal tassels.