Loose watercolor painting of a beach with palm trees

Captivating Couple

J and Maddie

Wedding Brand: Starbursts, Splashes of Citrus and The Sunshine State

Couple at their wedding standing under archways hung with colorful banners

Wedding Planning and Design: Marcy Blum Events

Event Photography: Allan Zepeda


Love and happiness were the order of Maddie and J’s big day in Florida. But long before guests flew south for their winter wedding, Cheree Berry Paper & Design embarked on designing an event identity as warmly inviting as this couple. Drenched in bright hues, bold graphics and bursts of personalization, our wedding stationery was sunshine itself. 

A hand holding up a cocktail menu and a branded cocktail napkin with the couple's monogram. The menu is offering spritz and standard cocktails.
A starburst shape with the couple's script monogram of their initials M and J.


The event’s sunny disposition first radiated through screens with a digital save the date and wedding website. Anchored by soft yet highly saturated watercolor collages, grass cloth backdrops and loose hand lettering, the initial digital touchpoints enabled guests to soak up that feel-good vitamin D without any of the UV. 

Maddie and J's wedding website featuring their custom monogram and bespoke illustrations of oranges, flowers, and postcards. The website is designed by Cheree Berry Paper & Design


Citrus-shaped insert cards, copper foil-stamping, orange beveled edges and borders, wavy belly bands, a postcard-style reply set – every detail of our wedding invitation for M+J suite packed a tropical punch zestier than fresh-squeezed OJ. 

Custom tropical wedding invitation suite with cursive script, a local flora-themed envelope liner, a post card insert, and a miniature paper orange insert. Suite is by Cheree Berry Paper & Design.
Custom starburst monogram detail on the bottom right corner of the invitation.
Inserts from the invitation suite including a belly band with the couple's names, a postcard-inspired RSVP card, a card with weekend details, and a small paper orange

The painterly handwritten script – courtesy of CBP resident letterer Carmi Podwojski and her trusty Towbow brush pen featured in nearly every piece, not only weaving a visual through-line across the suite, but also a lending an authenticity to the visual aesthetic.

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Branded yarmulkes and wedding ceremony programs by Cheree Berry Paper and Design. Yarmulkes feature tropical flowers, birds, and greenery
The couple sits together as J lifts up the ketubah with designs by Cheree Berry Paper and Design


The petite wedding program booklet, bound by an ombre assortment of blue satin ribbons, echoed the breathtaking seaside seating design. But programs weren’t the only place we pulled visual hallmarks into the wedding ceremony. The couple’s ketubah and custom yarmulkes bore the same tropical illustrations we introduced at the onset, creating cohesion through tradition. 

Aerial photograph of the beach wedding ceremony
We’re still obsessed with all the stunning and innovative work Cheree and her team did for us! We wanted our wedding to reflect the happiness we feel everyday as a couple, and Cheree’s work really invited our guests to join in on that joy from the start! For sure the best paper goods we have seen at any wedding…not that we’re biased or anything.
J and Maddie Winkelried
Wedding guests play putt putt at the wedding cocktail hour. The putt putt game pictured is inspired by New York City subway's Lorimer Station
A cart with a striped awning and shelves filled with escort cards designed by Cheree Berry Paper and Design
Escort cards in various shades of green with hand calligraphy by Cheree Berry Paper and Design


UnFOREgettable, that’s what this cocktail hour was! Competitive spirits were flowing as Maddie and J invited guests to partake in a personalized game of putt-putt that followed the course of their love story, from Bumble beginnings to Jupiter happy endings and beyond. Our quippy scorecards and mini pencils, plus the golf balls emblazoned with their monogram, topped off this customized, caddy-chic experience.  

Two guests ride on the back of a golf cart headed towards the ceremony. The cart features a license plate by Cheree Berry Paper and Design with the message "Mad 4 J"
Faux Florida license plate decoration with the message "Mad 4 J"
Small paper snack bags with couple's custom monogram by Cheree Berry Paper & Design
Small paper snack bags with couple's custom monogram by Cheree Berry Paper & Design


A coastalmodern reception design inspired by the family home’s interiors served as a sensory rejuvenator, segueing between the more dramatic displays of color at the cocktail hour and after party. Our mother-of-pearl menus and table numbers blended seamlessly with the neutral seating vignettes and contemporary centerpieces. But the placecardshandwritten quality, combined with the cocktail napkins and guest towels’ soft scalloped edges, maintained the continuity across spaces.

Reception decor with organically shaped chairs and light fixtures. Design is by Marcy Blum.
Wedding guests seated at the wedding reception
Table setting at the wedding reception featuring a plated appetizer, candlesticks, flowers, branded cocktail napkins, and a custom menu by Cheree Berry Paper & Design
The couple dancing together at their wedding after party
A table setting with a plated dish, custom place cards, and table number cards by Cheree Berry Paper and Design


Planning and design: Marcy Blum Events 
Photography: Allan Zepeda Photography 
Design, Production + Florals: Renny & Reed 
Catering: Creative Edge Parties 
Tableware: Maison de Carine 
Lighting Design: Scott Davis Lighting Design 
Lighting: Frost Florida 
Tent: Eventstar 
Entertainment: On the Move 
Video: Storybox Cinema 

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