Cheree Berry Paper & Design
All Your Questions Answered
Founded in 2006 with a focus on print design, the company has since evolved into a sought-after, award-winning design firm renowned for its sophisticated solutions across all communication mediums. As visual storytellers, we love the creative challenge of identifying the perfect visual solution for our clients.
Empowered women empower others
As a female-driven team, we witness the wonderful successes that occur when women have resources, respect, and support. We strive to instill these standards in our work so that others feel equally valued and emboldened.
Lift Every Voice
No person, act or gesture is too small to make a difference. We aim to participate purposefully in important conversations and to amplify the voices working to create a more equitable, empathetic world.
The handwritten note connects us
Taking the time to carefully compose thoughts and put pen to paper communicates consideration. We champion correspondence that supports the USPS and unifies people across space and time through sincere intention.
We are a team of creatives that approach all aspects of the design process with passion and purpose.
Get to know
CEO and Creative Director Cheree Berry traces her stationery obsession back to her childhood. The Hallmark store in her small Missouri hometown stood as her personal paper playground, every aisle of cards containing undiscovered treasures among towering tiers of envelopes. Captivated by smart concepts and surprising details, Cheree concentrated on creating anything she could, from art class assignments to posters for student government campaigns.
This undeniable drive to create led Cheree to Washington University in St. Louis, where she received her BFA in graphic design and produced a particularly uplifting thesis project – a pop-up book on the history of the brassiere, Hoorah for the Bra. Its successful reception emboldened her to make the big move to the Big Apple. Cheree kicked off her career at the legendary design firm Pentagram before finding professional paradise as an art director at kate spade. During this magical time she rebooted her passion for paper and developed the brand’s first wedding stationery line. In 2006 love brought Cheree back to St. Louis, and soon after she launched Cheree Berry Paper and Design!
In the years since, Cheree has grown her business as well as its service offerings. Rooted in print design with conversations centered on cotton paper and Pantone colors, her company has expanded to other communication mediums. Cheree says, “Whether it’s an invitation, an e-blast or an environmental design, we help our clients visually communicate their big (and small!) moments and messages.”
She leads a female-driven team of 20+ at the studio. While Cheree has shifted her focus from day-to-day designing to serving as the brand’s creative conductor, she still stamps every project with her personality and fundamental design principles. In her own fabled way, she weaves three golden threads through every piece: an unexpected detail, a unique experience and clever copywriting. The moral of the story? Although she may not always be able to find her phone or her keys, Cheree never fails to envision an exceptional way to tell your tale.
CFO and COO Kristen Armstrong recalls the foundations of her career cementing at an early age also. A New Jersey native, Kristen inherited a strong entrepreneurial spirit and savvy from a multi-generational family of self-starters. Watching her parents and grandparents capably and confidently construct businesses from the ground up drove her to pursue degrees in finance and English at Rutgers University.
After college, Kristen relocated to New York, eager to carve out her place on Wall Street. Although investment banking didn’t ultimately suit her long-term career goals, Kristen credits the experience for teaching her the value of hard work and most importantly, for introducing her to her husband – a native Saint Louisan!
Kristen decided to return to school and pursue a different professional path, all while planning a wedding! When it came to the stationery, her soon-to-be St. Louis in-laws insisted she enlist the talents of a former kate spade designer, whose name, of course, was Cheree Berry. The two hit it off instantly, and their skill sets complemented each other perfectly – Cheree always poised with a pen and paper, Kristen always close to a calculator. While producing her own paper keepsakes, Kristen rediscovered her entrepreneurial roots and realized her love of collaborating with creatives.
After graduating with an MBA from Harvard Business School in 2009, this Garden State girl moved to the Midwest (much to her husband’s surprise) and officially partnered with Cheree. Since then, she has helped grow a two-person operation into a diversely skilled 20-plus-person team, has fostered a fiercely resilient, female-focused workplace and has built cherished relationships with clients from coast to coast. Kristen enjoys nothing more than tackling the new challenges each day brings and telling the stories of life’s most memorable moments.
Meet the Team
The collective makes the secret sauce of Cheree Berry Paper & Design. Talented designers, illustrators, copywriters and project managers combine to make masterpieces that are music to your eyes.
VP of Operations
The Brains Behind the Operation
Behold an energizer bunny of business powered by Vietnamese iced coffees! Born and raised in St. Louis, Katherine stayed in the Show Me State for college, graduating from Mizzou with a BS in business administration and marketing. As a project manager for Contemporary Productions, she combined her corporate know-how and knack for creativity to execute extraordinary events for five years. Her extensive event savvy, efficient organization and aesthetic eye have become invaluable assets to our company and to our clients – Katherine keeps us all going. While she loves to operate at high speed at the office, Katherine prefers to stop and smell the coffee on the weekends, whether exploring undiscovered parts of the city or unwinding in the country and recharging in nature.
Is a second-generation stamp collector
1982 state bird and flowers or 1970s zip code series
Morning Person or Night Owl?
Photography: Molly Pitkin Photography
Photography: Cindy Lee Photography
Associate Creative Director
When the day is gray and ordinary, Mary makes the sun shine bright! Originally from Kansas City, this master of 3-D design and parallel parking merged onto I-70 and made her way to St. Louis for college. After earning her BFA in visual communications from Washington University in St. Louis, Mary spent six years at TOKY Branding + Design, rising to senior designer before joining the Cheree Berry Paper & Design team in 2013. Mary has since become the head of the design department, but when she’s not directing projects or configuring new complex formats and folds, she loves to spend time with her husband and two beautiful daughters.
VIP and Custom
She recorded a song with
Moon & Planets (Mary always has her head in the stars)
Fiction or Non-Fiction?
Can sleep through anything
FAVORITE FEMALE CHANGEMAKER
Ruby Bridges, a young girl who simply went to school and made history
SHOP ONLINE OR SHOP IN-PERSON?
Senior Designer & Art Director
Wowing With Taylor-Made Watercolors
Taylor’s artistic talent is a breed apart! After moving from North Carolina to the Midwest, Taylor attended the University of Michigan, earning her BFA in art and design and an offer to intern for White Flag Projects back in St. Louis. Subsequently, she worked as a graphic designer for a multidisciplinary firm for three years before freelancing and ultimately accepting a position at Cheree Berry Paper & Design. In addition to being a watercolor wonder, the maestro of mood boards and inspo images, an AIGA best-in-show winner and a Martha Stewart Weddings feature story, trademark Taylor titles include animal lover, office DJ, seamstress, Internet historian and British detective series buff.
Watercolor & Custom Wedding Sets
Owns over 1,000 books
British House & Garden
Dog or Cat?
Both (she could never choose just one)
Senior Designer & Art Director
In a League of Her Own
Two, four, six, eight, who do we appreciate? Kate! Kate! Kate! A St. Louis local, Kate received her BFA in graphic design from Maryville University. Prior to her tenure at Cheree Berry Paper & Design, she served as a print, digital and environmental graphic designer for global firm HOK. Kate is a key player on our A-team of designers and an ace creative who gives 110 percent to all of her projects and peers. When she’s not in the studio flexing her skills, Kate unleashes her athletic side. Whether designing, cycling, lifting, running or practicing yoga, Kate succeeds no sweat.
Identity, Digital & Environmental Design
Almost became an interior designer
Favorite Crayon in the Box
Mountain Meadow Green
Thin Crust or Deep Dish?
Carmi Cioni Podwojski
Senior Designer & Art Director
No Better Letterer
Meet Carmi, aka the keeper of the Tombow brush markers and our resident doodler! Carmi hails from Staunton, Illinois, but she skipped across the Mississippi River to attend school at Washington University in St. Louis. She graduated with her BFA in communications design and freelanced for a year before she found the write fit at Cheree Berry Paper & Design. If Carmi’s not creating a bold, playful design or lending her handwriting to a project, you’ll probably find her hanging out with her husband and dog or in the throes of a new hobby – previous pursuits have included golf, distance running, the Tracy Anderson Method, cookie decorating and needlepoint.
Handwriting, Calligraphy & Lettering
Can easily fall asleep anywhere, anytime
Can't stop won't stop with Sackers Gothic
Cha-Cha Slide, Chicken Dance, Macarena, or YMCA?
Designer & PPA Manager
Maggie, the Paper Magician
Our team has improved tenfold since Maggie’s arrival! Mountain-loving Maggie made the move from CO to MO to attend Washington University in St. Louis, where she earned a BFA in communication design and a minor in philosophy-neuroscience-psychology. We welcomed Maggie as an intern following her graduation, but she quickly progressed to print production artist and junior designer. When she’s not finalizing all the production particulars, origami expert Maggie practices a more playful form of paperwork, cutting, creasing and crimping to create incredible, intricate sculptures!
Retail & Digital Designs
Has hiked a 14er in the Rockies
Favorite TV Show
Travel To the Past or the Future?
To the future
In House Printer
Making Her Mark
Jamie leaves you with the best impressions! This Chicagoan received her degree in graphic design from Illinois State University. Post-grad she freelanced and worked as a custom framer at Joann Fabric and Crafts before joining our team as a production associate. When it came time for us to find an in-house printer, Jamie’s penchant for Pantones and surface patterns made her the perfect pick. Whether printing, sewing or crafting, Jamie puts her unique stamp on every project.
Has correctly predicted the Pantone color of the year 6 years in a row
Bucket List #1
See the Northern Lights
FAVORITE FEMALE CHANGEMAKER
WARM WEATHER OR COLD WEATHER?
Ash Always Sees the Mug Half Full
No words can espresso how much we love this girl! Ashley made her way to CBP by way of Tennessee, growing up in Music City and graduating from the University of Memphis with a BFA in graphic design. Following stints working for the St. Jude Children’s Hospital marketing department, a Memphis stationer and a St. Louis screenprinter, Ashley joined our roster as a junior designer, and our cup has runneth over ever since! If she’s not pouring her grande-sized heart into a project or hovering near the breakroom coffee pot sharing some piping hot tea, you’ll most likely find her hanging out with her friends or heading south to spend time with her loved ones.
Laos – gotta go back to the homeland and get in touch with my roots
Enjoys Hot Cheetos with cream cheese – don’t knock it till ya try it
AISLE SEAT OR WINDOW SEAT?
Print Production Artist
A Mech-Anna-cal Machine
File Anna under “the full package!” A born-and-bred St. Louisan, Anna attended Maryville University, where she earned a BFA in graphic design and a minor in photography. Before joining the ranks at CBP as our resident printer whisperer, she worked at a local t-shirt company producing one-of-a-kind apparel pieces and gaining a deeper appreciation of printing processes. A creative chemist in and out of the office, Anna combines her instinctive artistic technique and extensive technical knowledge to bring our designs – and her homemade baked goods – to life in flawless form.
Currently growing her gardening chops harvesting veggies at home
SWEET OR SAVORY
Knows her way around a potter’s wheel and can make a mean coffee mug
Elliot’s from Emigre foundry
THIN CRUST OR DEEP DISH
Thin crust – strong words from a Chicagoan
Glitch in the system? Leave it to Stevens to lend a helping hand! Hailing from the Land of Lincoln, Kit studied at Southern Illinois University Carbondale, where they earned a BA in political science. After eight years working in higher education administration and student affairs, they were ready for a professional pivot and pulled up a seat in our front office. On any given day, you’ll find Kit streamlining our processes – aka adding the organizational oil that helps the CBP machine run as efficiently and effortlessly as possible. Even when they’re away from their work keyboard, Kit’s still flexing their superior strategizing skills, playing video games and tabletop RPGs with their friends.
Has been nicknamed the “Cat Whisperer” due to their ability to befriend any feline
LISTEN TO MUSIC OR LISTEN TO A PODCAST?
Listen to music
Leen, Mean Writing Machine
Meet our copy chameleon, Colleen! Colleen grew up in St. Louis before following the yellow brick road to the University of Kansas, where she earned a BS in journalism and a BA in French. After college, Colleen clicked her heels three times, came back home and worked as Cheree’s executive assistant. Though she moved to NYC to pursue her MA in fashion studies at Parsons, she remained part of the team, crafting copy between classes. Whether writing about stationery or style, she appreciates a good pun as much as (if not more than) good punctuation. But when she’s not penning the perfect phrase, Colleen enjoys exploring the world, reading and screening films from the 50s and 60s, all with a homemade cocktail in hand.
Crossed paths with Prince Charles and Camilla on her first trip to London
Bucket List #1
Compete on Jeopardy
Favorite Board Game
Salsa, Guac or Queso?
Guac! I’m 60% water, 40% avocado
Way too many – Ireland, South Korea, Italy, Japan
The Folk of the Air trilogy by Holly Black and The Inheritance Cycle by Christopher Paolini
TRAVEL BACK IN TIME OR TRAVEL TO THE FUTURE
To the future
Plays in a violin band that accompanies silent movies
BUCKET LIST #1
FICTION OR NONFICTION
Supersonik Funky Fresh
When Nik’s on the case, everything’s ship shape! A St. Louis native, Nik went out west to Rocky Mountain College of Art and Design and graduated with a BFA in illustration. They made their way back to Missouri and took on the task of CBP mail traffic controller, directing the timely departures and arrivals of all our deliveries. Packages come in and go out, but Nik’s knack for putting a smile on our faces and the faces of every UPS and FedEx driver is forever. When not doing the heavy lifting and uplifting, Nik typically retreats to the wonder of the natural world or the fantasy of the video game world.
Has a second-degree black belt in Taekwondo
FAVORITE MUSICAL ARTIST
CHA CHA SLIDE, CHICKEN DANCE OR MACARENA
Cha Cha Slide
Was her middle school’s Spelling Bee champ in 8th grade
BUCKET LIST #1
Visit all 50 states with her husband
Anything caffeinated. Coffee all day, every day.
ALWAYS EARLY OR ALWAYS LATE
I was early once – when I was born. Ever since, five minutes late to everything.
Casey is the cream of the crop! Casey has called St. Louis home her whole life, earning her BS and MA in business administration from Webster University before working for a local family-owned printing company. Her industry experience and infectious personality made her an organic pick for Cheree Berry Paper & Design. Casey tends to our clients and their projects with as much care and commitment as she does her plants. Outside the office, you’ll probably catch this avid health and wellness aficionado cooking up a fresh-from-the-garden clean eat and spending time with family and friends.
Inherited her green thumb from her grandma
Favorite Musical Artist
Dark, Milk or White Chocolate?
Marisa Can Arrange Anything
When Marisa’s around, everything comes up roses! A Midwest transplant, Marisa’s roots are grounded on the east coast – she spent her childhood in New Jersey, attended the University of Pennsylvania and worked in financial services in New York City. Her BS in economics equipped her to climb the competitive Wall Street ranks and ascend to VP of fixed income trading and wealth management for J.P. Morgan. When Marisa moved to St. Louis, we sprung at the chance to add her to our team. She’s a natural when it comes to growing your ideas and bringing your projects to life, not to mention a budding cook and craft cocktail concoctor.
Played Division I soccer in college
Favorite Crayon in the Box
Dress up or Dress down?
Sales and Marketing Coordinator
Talk about a triple threat! From her home base in Bethalto, Illinois, Sarah embarked for the University Alabama, where her fields of study included studio art, art history and advertising. She skillfully and seamlessly communicates by combining creativity, context and cleverness. A fervent patron of the arts, Sarah loves visiting museums when she’s not conceptualizing a compelling campaign.
Started playing piano at 9 years old
Bucket List #1
Give a tattoo
Favorite Streaming Series
Abstract: The Art of Design
First to Show Up or Last to Leave?
Last to leave
Named a best-dressed St. Louisan by St. Louis Magazine in 2019
Italy to meet some of my family who still reside there
Toss-up between Legend and The Gentlemen
DOG OR CAT
Both! Her cat Peach and her dog Petunia are besties
NYC Account Manager
The Goldin Standard
From bridal client to consultant! While Betsy calls Michigan and Colorado home, she is a seasoned city girl. After graduating from Northwestern University with BAs in political science and French, Betsy built her life in Manhattan, working as PR titan for media companies, meeting and marrying her husband and growing her family. Betsy paused her professional pursuits to be at home with her two kids, but when she expressed a desire to bring her unequaled professional experience and paper enthusiasm to the five boroughs and beyond, we hired her in a New York minute! A baker, cook and hostess with the mostess, Betsy is top of the list, queen of the hill, a number one!
Is a needlepoint pro
Bucket List #1
Run the Paris Marathon
Her sister, Susan Burton
Seinfeld or Friends?
No matter the project, we love the creative challenge of identifying the perfect visual for our clients.
Join our team
We’re always looking for good people with a passion for paper!