Captivating Couple

Chelsea and Amile

Wedding Brand: Martha’s Vineyard, Meaningful Motifs & Fashion-Forward Material

Chelsea and Amile standing in the sun with greenery in the backdrop, Amile is looking at Chelsea, who is smiling at the camera

Wedding Planning: Rafanelli Events

A Merry-Tale at Ferrylawn

Though Chelsea and Amile’s story spanned years, states and oceans, the decision to marry on Martha’s Vineyard was as sure as their love for one another. But before they exchanged vows on an idyllic August afternoon at Ferrylawn, the bride’s family’s home, Cheree Berry Paper & Design embarked on creating a visual brand as purposeful and polished as this pair of college sweethearts.  

Delivering clear, sincere messaging in the year ahead of their wedding was paramount to the pair. So, together with their team of veteran planners at Rafanelli Events, we crafted an intentional communication strategy for both digital and print touchpoints. Whether the initial digital save the date or the digital call to book accommodations, each piece contributed to an enjoyably effortless guest experience. 

LOVE AT FIRST WEBSITE

The wedding website we designed and developed for C+A served as the big day’s digital hub. In addition to sharing in-depth information about the itinerary, travel, accommodations and weekend event attire, the wedding website also reflected on the couple’s deeply rooted connection to the Island and their decade-long relationship. Even the domain name, dukedowntheaisle.com, nodded to their Blue Devil beginnings. 

custom wedding website shown on MacBook Pro

Having communicated digitally up until this point, we pulled out all the sensational stops for the printed wedding invitation. Blind embossing, ombre letterpress, a die-cut lattice pocket, petite jubilee pendant, mother of pearl-esque lava paper and iridescent foil stamping – this boxvelope offered layer after sublime layer of drumroll moments. 

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flat lay of highly experiential wedding invitation for martha's vineyard summer wedding with pink and quatrefoil themes
custom wedding weekend map
welcome party insert with die cut pennant and lava paper quatrefoil after party insert
“My invitation is beyond anything I could’ve every dreamed of and it brought so many of my guests joy. A heartfelt thank you for all the hard work, it was an incredible success.”
Chelsea Grain
gradient letterpress mounted invitation

DESIGNED TO THE NINES

Can we hear a little commotion for the dress guide?! We did more than tell guests what to wear for the weekend’s events – we showed them via custom watercolor fashion illustrations. With less traditional, more thematic wedding attire directives like “modern country club” and “Vineyard black tie,” this little lookbook (and its sister moodboards on the wedding website) ensured guests translated the dress codes with complete confidence and zero confusion.

wedding weekend booklet with spread giving attire guide for welcome party and wedding
group photo with man in navy set, woman in maxi dress, woman in colorful matching set, and man in green top and khaki shorts
couple posing in matching pink and blue outfits
woman in christopher john rogers dress posing with woman in yellow ruffled high low dress

Our day-of collateral drew a visible visual line from the warm shades and symbolic shapes introduced in the wedding invitation suite to the breathtaking event design.

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bride and groom chelsea grain and amile jefferson smiling and walking down the aisle after the ceremony
row of fans with personalized escort tags laying on table in circular shape
row of soft pink and purple ceremony programs with thin pink silk ribbon tied on spine of each

DREAM SCHEMES

For the al fresco ceremony, we tied into the softer monochromatic palette with quatrefoil-shaped escort cards tied onto fans, while we complemented the bolder reception décor with personalized die-cut dinner menus featuring contrasting teal tassels.

Ferrylawn house lit up with guests eating at curved table on lawn
hands holding large pink die cut quatrefoil menu with teal tassel attached to bottom
reception tent view with custom quatrefoil ceiling hanging with florals, pink draping on walls and ceiling, and pops of teal on tablescapes

Photography: Corbin Gurkin

CREDITS

Event Planning, Production and Design: Rafanelli Events 
Photography: Corbin Gurkin 
Floral: Winston Flowers 
Tenting: Peak Event Services 
Entertainment: Brooklyn Soul 
Hair: Jamila Curry Hair 
Makeup: Renny Vasquez 
Cake: Confectionary Designs 
Catering: The Catered Affair 
Drape: Swag Decor 
Rentals: Peak Event Services & Big Sky Tent and Party Rentals 
Vinyl: Flagraphics 
Linens: Nüage Designs & Lola Valentina 
Video: KEJ Productions 
Lighting: Frost Productions Boston 
Audio: Bergsten Music 

Planning a Wedding?

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