Project Overview
Upon its independence from Wells Fargo, Sargent Investment Group contacted us to create a classic, handsome, stand-alone brand. From strategic marketing collateral to a sophisticated website design, we created a flexible and sleek identity system to serve the client in its newest venture.
Services
Logo Design
Print Collateral
Digital Design
Deliverables
Business Cards
Company Letterhead, Envelopes and Notepads
Marketing Brochure
Website Design and Development
Quarterly Reports
Company Letters
Email Signatures
E-blast Template
LinkedIn Graphics
Market
Financial Services
Logo exploration
Final logo
The Brass Tacks of Branding
We explored a number of logomarks and typefaces ranging from traditional to modern. The final logo solution, reminiscent of a coin, incorporates a classic monogram-style mark to represent the firm and a strong mix of fonts to announce the company name. The monoline illustration style and scale gives the icon a current aesthetic, while the hatched, serif typography below creates balance and brings in a touch of old-school inspiration. Real wood veneer on the business cards reflects the office’s interior design and emphasizes the material’s tactility.
“Cheree Berry Paper and Design’s experience in the financial services industry combined with the team’s commitment to a strategic approach really created a brand look and feel that fits us perfectly. The team’s responsiveness and attention to detail was crucial in making our design process smooth, especially in a fast-paced industry such as ours.”
Brian, Principal and Financial Advisor
Capitalizing on Digital Collateral
The SIG branding shines through in the digital collateral. The custom SIG website, which features unique infographics and a resources and news hub, connects clients to the team and communicates the company’s service offerings. Branded e-blasts, e-signatures, LinkedIn graphics and PowerPoint templates form a cohesive and engaging client experience.
