PARTY SCHOOL IS IN SESSION!
Welcome to Ms. Kelly’s Finishing School for Modern Ladies, where the standards are low, vibes are high and hands are only raised if holding a cocktail! For her 40th birthday, Kelly invited her closest group of friends to her Rosemary Beach party campus for a crash course in aging joyfully. To help put the cheeky in this charm school, Kelly tasked Cheree Berry Paper & Design with delivering a Troop Beverly Hills-meets-Palm Royale sensibility. And we understood the assignment…
A MASTERCLASS IN BRANDING
With the pink and green palette, cabana stripes, ricrac accents, saucy copy and charismatic array of Kelly mascots introduced in the admissions packet, guests knew this celebration would be anything but a snooze. Yet we ensured the visual identity remained polished by pairing the more playful elements with a formal school logo, flourished script and tidy organization.
Oh, my gosh! I was jumping up and down so delighted with everything. I think it's truly going to be Surprise and Delight Fest. Every time people think they’ve seen the most over-the-top component, we just keep one-upping it throughout the weekend for the most memorable experience. We’re so blown away at the level of creativity and strategy that went into everything to make sure that it all really came to life. Just so incredible. The copy is hilarious. The design is spot on. The actual ideas for the components themselves. The T-pain swizzle sticks? I mean, come on. Thank you so, so, so, so much.
Kelly, Birthday Girl/ Proprietress of Ms. Kelly’s
ONE FOR THE YEARBOOKS
From putting on a clinic in coordinated dressing at the group tennis lesson, to the poolside “etiquette” antics led by Headmistress Diana, to the Champagne & T-Pain pregame, this 40th was an unforgettable lesson in living your best midlife.
