Project Overview
Since 2017, we have worked with Washington University in St. Louis to concept, design and produce its admissions materials. Over 5,000 admitted students received these items along with their WashU acceptance letters each year.
Admissions Reimagined
We created a welcome booklet filled with informative maps and fun tidbits, designed to spark intrigue, build excitement and encourage prospective students to select WashU for their undergraduate studies. After a positive response from students, WashU decided to reproduce this booklet three years in a row. Every year we add newness to the journal based on the changing landscape of the school and the times.
School (Spirit) Swag
We also recommend swag based on the items trending with students that year. We have designed and sourced spirit bands, T-shirts, tech tattoos, branded socks, buttons–and you guessed it, masks! WashU encouraged students to cultivate friendships by swapping the branded buttons with classmates and to share their school pride by adding them to their backpacks and laptop bags.
