Services
Branding Development
Print Collateral Design
Website + Digital Collateral Design
Environmental Design
Project Overview
When furnishing the branding for high-end residential interior design Colleen Simonds, Cheree Berry Paper & Design sought to evoke her approachable, aesthetically adventurous spirit. A standard typeset wordmark felt too impersonal and stiff for her studio, known for its bold editorial perspective, color application and pattern mixing. Instead, we combined a handwritten logo and corresponding monogram, courtesy of our in-house letterer Carmi Podjwoski, grounded in her signature blue hue to radiate the Colleen Simonds Design vibrant sensibility. Whether glimpsed on social graphics, marketing touchpoints, web pages, wrapping paper or annual holiday mailers, our visual identity reiterated Colleen’s guiding principle: when designing a room, there is room to play.
Logo Exploration
Final Logo & Branding
Working with Cheree Berry Paper & Design is always a joy – that's just who they are. Endlessly creative and up for anything, they'll surprise and delight you with their ideas every time. The best!
Colleen Simonds
Tour Colleen’s recent House Beautiful feature and keep up with her work @colleensimondsdesign.
