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Cakewish

Services

Branding Development
Packaging + Print Collateral Design
Website + Digital Design
Environmental Design

Project Overview

When a pair of fashionable friends asked Cheree Berry Paper & Design to develop the branding for their new tween/teen boutique Cakewish, we knew we had to concoct something irresistibly sweet. Outfitting the shop with a handwritten logo system, energetic palette and graphic patterning, we introduced an instantly recognizable identity their target female consumer quickly ate up. The perfectly balanced blend of cool and cute, these top-tier visuals emblazoned everything from the storefront to the sought-after shopping bags to the dressing room upholstery, inviting everyone to indulge in a retail treat.