Services
Branding Development
Print Collateral Design
Website Design
PROJECT OVERVIEW
Having worked as our East Coast account manager for six years, Betsy Goldin knew she could entrust Cheree Berry Paper & Design with the branding for her new women’s clothing boutique, Pinnacle. After an initial exploration, we arrived at a primary logotype, a collection of supporting marks and a two-level font system that bridged uptown sophistication and small-town ease – a subtle embodiment of the Northwest Connecticut locale. Together with a palette of pistachios and warm browns accented by a luxe textural quality, we outfitted a visual style as tasteful as Betsy, co-owner Caroline Klein and the coveted curation found inside their cedar-shake store.
Logo Exploration
Final Logo System
Brand Colors
Keep up with Pinnacle online and @thepinnaclect.
