washington university st louis buttons

Case Study

Washington University in St. Louis

WashU STL admissions
washington university st louis admissions booklet

Project Overview

Since 2017, we have worked with Washington University in St. Louis to concept, design and produce its admissions materials. Over 5,000 admitted students received these items along with their WashU acceptance letters each year. 


Print Collateral


Admissions Booklet

Mailing Envelope





Communication Arts

washington university st louis admissions booklet


We created a welcome booklet filled with informative maps and fun tidbits, designed to spark intrigue, build excitement and encourage prospective students to select WashU for their undergraduate studies. After a positive response from students, WashU decided to reproduce this booklet three years in a row. Every year we add newness to the journal based on the changing landscape of the school and the times. 

WashU STL admissions materials
WashU STL buttons
WashU STL admissions
WashU STL campus map


We also recommend swag based on the items trending with students that year. We have designed and sourced spirit bands, T-shirts, tech tattoos, branded socks, buttons–and you guessed it, masks! WashU encouraged students to cultivate friendships by swapping the branded buttons with classmates and to share their school pride by adding them to their backpacks and laptop bags. 

WashU admissions materials
washington university admission stickers

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