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Case Study

Sargent Investment Group

corporate branding collateral

Project Overview

Upon its independence from Wells Fargo, Sargent Investment Group contacted us to create a classic, handsome, stand-alone brand. From strategic marketing collateral to a sophisticated website design, we created a flexible and sleek identity system to serve the client in its newest venture. 


Logo Design

Print Collateral

Digital Design


Business Cards

Company Letterhead, Envelopes and Notepads

Marketing Brochure

Website Design and Development

Quarterly Reports

Company Letters

Email Signatures

E-blast Template

LinkedIn Graphics


Financial Services

logo exploration process
logo design brand identity
premium business cards

The Brass Tacks of Branding

We explored a number of logomarks and typefaces ranging from traditional to modern. The final logo solution, reminiscent of a coin, incorporates a classic monogram-style mark to represent the firm and a strong mix of fonts to announce the company name. The monoline illustration style and scale gives the icon a current aesthetic, while the hatched, serif typography below creates balance and brings in a touch of old-school inspiration. Real wood veneer on the business cards reflects the office’s interior design and emphasizes the material’s tactility.

annual report book design
“Cheree Berry Paper and Design’s experience in the financial services industry combined with the team’s commitment to a strategic approach really created a brand look and feel that fits us perfectly. The team’s responsiveness and attention to detail was crucial in making our design process smooth, especially in a fast-paced industry such as ours.”
Brian, Principal and Financial Advisor
corporate website design

Capitalizing on Digital Collateral

The SIG branding shines through in the digital collateral. The custom SIG website, which features unique infographics and a resources and news hub, connects clients to the team and communicates the company’s service offerings. Branded e-blasts, e-signatures, LinkedIn graphics and PowerPoint templates form a cohesive and engaging client experience. 

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