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Case Study

American Ballet Theatre

fall gala invitation

Project Overview

Since 2017, we have worked with the American Ballet Theatre to craft compelling designs that support its mission and honor the repertoire of classical dancing. Year after year we uphold ABT’s pillars of artistry and innovation, creating fresh, custom visuals that exude modernism, romanticism, whimsy, elegance and everything in between.

Events

Fall Gala

Spring Gala

Services

Print Collateral

Digital Design

Event Materials

Deliverables

Digital Save the Dates

Print and Digital Invitations

Day-Of Collateral

Awards

AIGA

Market

Arts & Culture

grommet program

Choreographed Colorblock

For its 2019 Fall Gala, ABT envisioned a vibrant, energetic and dynamic aesthetic. We took cues from the season’s costumes and choreography and interpreted the “eye-catching, unique shapes and compositions showcasing the raw power and excitement of choreographed movement” in paper. The four-layered design featured die-cut bottom edges that aligned to form active angles of color. Secured by a grommet, the layers rotated and fanned out, mirroring a dancer’s complex, graceful motion.

blue ribbon gala invitation
black and red gala invitation suite

Theme and Variations

Each event introduces a new theme and a new challenge for our team. Whether employing intricate handwork, luxurious printing methods or unique formats, we translate that theme in a refreshing and conceptually captivating way. For the 2018 Spring Gala, we alluded to dancers and their pointe shoes by wrapping a hand-tied porcelain blue ribbon around the invitation. We’ve also embraced the evening’s performances and color palettes and transformed them into the main motif. For the 2018 Fall Gala we emphasized the jazzy red, black and white striped palette with a painted edge.

fall gala invitations
american ballet theatre monogram
american ballet theatre design

Presentation on Pointe

The American Ballet Theatre dancers took center stage on the 2017 Fall Gala invitation amidst the juxtaposition of photographic fall botanicals and sketch detailing. The invite opened from its center by way of a gatefold to create a dramatic entrée, while layered lettering shone a spotlight on the custom corporate monogram.

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